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by Jeanne Jennings
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  • 10/27/14--05:02: Subject Line Tips and Trends
  • I’m excited to be leading a session titled ‘Winning Email Marketing Strategies: Improving Opens, Clicks, Conversions and Return-on-Investment’ at ClickZ Live Chicago on Thursday, November 6, 2014. This blog post provides a sneak peak of two of the subject line tips and trends we’ll be covering in this session – visit the ClickZ Live Chicago Read More →

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    Note from Jeanne: Happy Throwback Thursday! I wrote this article in February 2014 and it was first published by ClickZ. A year later personalization remains an underutilized tactic in email and other marketing — and a percentage of those who are doing personalization aren’t doing it as well as they could. Here are four tips Read More →

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    Note from Jeanne: Happy Throwback Thursday! I continue to work with clients to make their marketing more personalized — without crossing into the creepy zone. A discussion I had last week in a meeting reminded me of this article from June of last year (it was originally published as part of my ClickZ Email Marketing Read More →