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Personalization: Is It Smart Digital Marketing – Or Is It Creepy?
Note from Jeanne: Happy Throwback Thursday! I continue to work with clients to make their marketing more personalized — without crossing into the creepy zone. A discussion I had last week in a meeting...
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#TBT: Using Personalization to Boost Email Performance: 4 Tips for Success
Note from Jeanne: Happy Throwback Thursday! I wrote this article in February 2014 and it was first published by ClickZ. A year later personalization remains an underutilized tactic in email and other...
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Subject Line Tips and Trends
I’m excited to be leading a session titled ‘Winning Email Marketing Strategies: Improving Opens, Clicks, Conversions and Return-on-Investment’ at ClickZ Live Chicago on Thursday, November 6, 2014. This...
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